SoulWandering

SoulWandering offers meditative walks along the Camino de Santiago in Spain, combining mindfulness, nature, gastronomy, and comfort. They organize different itineraries: general meditative walks, exclusive routes for women (“Women Who Walk”), and intensive options for those seeking a greater challenge.

All journeys include accommodation in rural or boutique guesthouses, logistical support (such as luggage transport), and local culinary experiences. The approach encourages digital disconnection, sensory presence, and a balance between introspective moments and group sociability.

 

 

The challenge.

 

SoulWandering needed a strong and coherent visual identity: a renewed logo, consistent graphic assets, and an aesthetic that could express mindfulness, nature, and comfort while maintaining elegance and approachability.

The goal was to go beyond simple rebranding and ensure that every visual element reflected the warmth, authenticity, and spirit of the meditative walking experience.

 

 

The solution.

 

We redesigned the logo to embody calm, connection, and fluidity.

We created a cohesive graphic identity that extended across all materials: from brochures and signage to social media and digital presentations.

The result was a visual system that allows users to “feel” the journey even before taking the first step. Every element—image, color, typography, and composition—was crafted to evoke peace and discovery.

 

 

The result.

 

SoulWandering now communicates through a homogeneous and emotionally resonant visual identity that connects with those seeking to reconnect with themselves through the Camino de Santiago.