Pall-ex Iberia
Activating a powerful logistics brand through smart content and strong visual consistency.
The challenge.
Pall-Ex Iberia is part of the international Pall-Ex Group, a leader in express distribution of palletized freight. From its strategic hubs across Spain and Portugal, it connects businesses with fast, reliable logistics solutions, locally and across Europe.
The brand was already solid in the industry, but they needed a more cohesive, engaging presence across digital and offline channels. Their main goals were:
- Strengthen brand visibility in Spain and Portugal.
- Build consistency across all brand materials.
- Activate the brand through well-crafted content, social media, and campaigns.
- Maintain high standards and efficiency in ongoing communication.
The solution.
As Digital Marketing Manager at Factoría de Proyectos, I led the account’s day-to-day management and multi-channel brand strategy.
Brand Management
• Coordinated the creation of brochures, flyers, banners and branded materials.
• Ensured all designs aligned with brand guidelines and reflected a professional, unified image.
• Managed requests efficiently, delivering high-quality results on time.
Social Media & Content
• Defined and executed the editorial calendar.
• Created B2B-focused content showcasing services, milestones and team stories.
• Brought consistency and relevance to their social media presence.
Campaigns & Activation
• Developed brand activation campaigns across paid media, newsletters and PR.
• Adapted messaging to highlight reliability, speed and European reach.
• Collaborated in creative processes to craft impactful ideas and executions.
Client Partnership
• Acted as key liaison, offering strategic input and tailored solutions.
• Ensured smooth coordination between client needs and internal teams.
The Impact
Pall-Ex Iberia now communicates with more confidence and coherence — with a clear voice, a consistent image, and engaging content that reflects the strength of their logistics network.