Innoaesthetics
Innoaesthetics is a laboratory dedicated to the development, manufacturing, and sales of medical-aesthetic and dermatological products.
DIGITAL STRATEGY, BRAND MANAGEMENT, CONTENT AND COORDINATION WITH WEB DESIGN TEAM.
The challenge.
Sell the INNO-EPIGEN® home-use product line through a new online channel, changing the tone of voice and adapting communication to reach a B2C audience for the first time. Create something new without altering the old. A website to transform into an e-commerce platform, launching the company into the B2C world. A graphic design that needed a refresh but without touching the core elements of the brand’s visual identity: logo, colors, product packaging.
The solution.
We embarked on a journey to craft a compelling digital presence for INNO-EPIGEN®, the product line from Innoaesthetics. The digital strategy was our first milestone: a complete marketing plan, communication strategy, and action plan to reach and engage the new B2C audience.
In parallel, we dove into the brand identity with a fresh approach. Developing a new brand book aligned the entire corporate image to match the new graphic direction. The digital project began with a vision: a proposal, briefing, and structure that would support the growth of the company in the digital space.
We transformed a traditional brand into a modern, online force. All the while staying true to its core, making sure the visual identity remained as recognizable and authentic as ever, but with a new digital heartbeat.
