FRESH KM0
DIGITAL STRATEGY, CONTENT MANAGEMENT, SOCIAL MEDIA MARKETING, BRANDING.
FreshKm0 is an online store offering a wide selection of fresh, seasonal, and locally sourced organic fruits and vegetables.
It’s mission is to make sustainable eating accessible, providing consumers with high-quality produce directly from local farmers.
FreshKm0 champions ethical sourcing, biodiversity, and fair trade, ensuring that every purchase supports a healthier planet and community. By cutting out intermediaries, FreshKm0 makes organic food affordable and available to all.
The challenge
The main challenge for FreshKm0 was to establish its online presence and effectively communicate its brand values in a competitive market. With a growing demand for organic and sustainable food, it was crucial to position FreshKm0 not just as an online store, but as a trusted, eco-conscious partner for consumers who wanted to make healthier food choices. The brand needed to create a strong identity centered around proximity, sustainability, and ethical practices while ensuring that its messages reached the right audience and resonated with their values.
The solution
For FreshKm0, it wasn’t just about developing a digital marketing strategy; it was about telling a story of sustainability, authenticity, and connection with the land. Every step of the process was designed to bring the brand closer to the heart of its audience, creating a bond that went beyond a simple transaction.
With passion, we crafted an online presence that embodied FreshKm0’s core values. The digital strategy included targeted content to improve SEO positioning and digital campaigns on Google and social media that not only increased visibility but also told the brand’s mission: healthy eating, rooted in nature.
But we didn’t stop there. To make this story even more tangible, we focused on the brand’s aesthetics, creating captivating photography that highlighted the freshness of the products and their deep connection to the earth. Every graphic element, from custom-branded merchandise to visual communication, was carefully designed to convey a consistent message of quality, transparency, and commitment to a greener future.
The result? A FreshKm0 image that tells a story of passion, trust, and proximity to the consumer, allowing the brand to shine in a market increasingly focused on sustainability.
