Dental Direct
Dental Direct is a company specialized in distributing dental supplies for dentists in Spain. It has established itself as a benchmark in the field of dental stripping, thanks to its focus on excellence, innovation, and direct relationships with each client.
More than just a supplier, Dental Direct positions itself as a trusted partner for professionals in the field, offering high-quality products along with expert, approachable, and solutions-oriented support. Its philosophy stems from a clear conviction: behind every tool there is a patient, and behind every patient, the commitment and prestige of the professional.
The challenge.
Dental Direct wanted to strengthen its brand awareness on social media while communicating professionalism, approachability, and authority in the dental supplies sector.
Before producing any social content, it was essential to build the foundations of the brand. The company needed a clear and consistent framework to guide its communication strategy across all channels and ensure coherence in every touchpoint.
The solution.
We developed a Brand Identity Manual that defined both the visual identity (logo, color palette, typography, graphic elements) and the tone of voice (professional, clear, approachable).
Based on this, we designed a social media strategy aimed at increasing visibility, building trust, and differentiating the brand from competitors.
We then created original and consistent content: informative posts, product visuals, thematic campaigns, and materials that highlight Dental Direct’s expertise and specialization.
The result.
The outcome was a solid and coherent digital presence where every publication reinforces brand recognition and makes a lasting impression on its professional audience.
