Obe Restaurant
Obe Restaurant is an invitation to experience Italy through its most refined flavors.
Nestled in the vibrant Santa Caterina neighborhood of Barcelona, Obe blends tradition and sophistication in a space where every detail is carefully considered, from the elegantly curated wine list to the premium ingredients that celebrate regional Italian excellence.
With a menu that honors authentic flavors through a contemporary lens, Obe offers a culinary journey designed for those who appreciate craftsmanship, depth, and a quiet kind of luxury.
The Challenge
Obe needed a digital presence that reflected the elegance and precision of its gastronomic identity. The challenge was to translate the subtlety and quality of the dining experience into a digital format, capturing not only the beauty of the dishes, but the atmosphere, the philosophy, and the care behind them.
At the same time, strengthening visibility across platforms like Google Maps and TripAdvisor was key to attracting a clientele that values refinement and authenticity.
The Solution
I developed a content strategy that elevated Obe’s online presence through storytelling rooted in elegance, simplicity, and depth. On social media, I created a visual and narrative identity that reflected the experience of dining at Obe: intimate, tasteful, and distinctly Italian. From showcasing the seasonal dishes to highlighting the wine selection and ambiance, every piece of content was crafted to resonate with a discerning audience. In parallel, I managed and optimized their Google My Business and TripAdvisor profiles, encouraging organic growth through positive reviews and improved local search visibility.
The result was a digital presence as carefully curated as the experience at Obe itself – refined, authentic, and quietly unforgettable.
