Coworkidea

Coworkidea is more than just a coworking space in the heart of Barcelona; it’s a vibrant hub where ideas spark, connections form, and creativity flows naturally. Home to a diverse community of Happeners – freelancers, entrepreneurs, and independent professionals – it offers more than a desk: it’s a place where things happen.

In this collaborative atmosphere, unexpected synergies emerge, and professional relationships evolve into meaningful partnerships. Coworkidea exists to cultivate community, inspire growth, and make collaboration a way of working and living.

The Challenge

Coworkidea wanted its digital presence to echo the energy and authenticity of the space itself. The challenge was to translate their dynamic, people-centered philosophy into engaging content across social media and the blog. They needed a consistent, compelling voice that would not only reflect the soul of the community but also attract new members who resonate with their mission — to create a place where creativity and connection truly thrive.

The Solution

I developed a communication strategy that brought Coworkidea’s identity to life through storytelling. We defined an aspirational, human, and warm tone of voice that became the foundation for all content — from social media posts to blog articles. On Instagram and LinkedIn, we spotlighted Happeners, captured the energy of in-house events, and shared thoughtful content tailored to freelancers and creative professionals. The blog evolved into a platform for inspiration and insight, with pieces focused on community culture, productivity, and the freelance lifestyle. The result was a digital presence that didn’t just promote Coworkidea, but embodied it — as a space where people grow, ideas meet, and meaningful things happen.

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