Herrero Jover Médicos
Creating a refined digital presence for one of Barcelona’s most respected aesthetic clinics.
The Challenge
Herrero Jover Médicos is a highly regarded plastic, reconstructive and aesthetic surgery clinic in Barcelona, known for its personalized approach and high medical standards.
- They approached us with two clear objectives:
- Attract high-quality leads and potential clients.
- Continuously reinforce and elevate their brand image across multiple channels.
The challenge was to translate their expertise and excellence into a digital presence that felt both elegant and trustworthy — while maintaining consistent communication and engagement with their audience.
The Solution
As Digital Marketing Manager, I was responsible for overseeing the full day-to-day management of the account, coordinating creative efforts and driving strategy across all channels.
Brand Management
- Led the production of all branded materials in coordination with the graphic team: brochures, flyers, magazine banners, and web assets.
- Ensured every piece respected the brand’s tone: refined, expert, yet accessible.
- Maintained consistency across both online and offline communication.
Social Media Strategy
- Defined and executed the editorial calendar and content strategy.
- Created and curated content tailored to their audience, combining medical expertise with a warm, human voice.
- Developed visually cohesive and informative posts to build trust and engagement.
Content & Campaigns
- Participated in creative brainstorming for campaign concepts across platforms.
- Conceptualized and developed lead generation campaigns, including ad copy and landing pages for Google Ads.
- Wrote and managed blog articles and newsletters to position the clinic as a thought leader in the sector.
Client Relationship & Project Management
- Acted as the main point of contact, actively listening to the client’s needs and translating them into actionable solutions.
- Ensured timely delivery and top-quality execution of all requests.
- Provided strategic input and direction to keep the brand evolving while staying aligned with their core values.
