Frutas Andrés

Rebranding and digital ecosystem for a brand rooted in authenticity.

The Challenge

Frutas Andrés is a family-owned company with over two decades of experience in the distribution of high-quality, fresh fruit and vegetables at competitive prices. However, its visual identity and digital presence no longer reflected the strength and vision of the business.

The challenge was twofold:
On one hand, to reposition the brand with a new identity that would convey trust, professionalism, and a contemporary look—while preserving its authenticity and warmth. On the other, to scale the business online by building a solid digital strategy targeting both B2B and B2C audiences.

The client needed:

A full rebranding to align their image with their current values.
A new e-commerce website focused on conversion.
A 360º digital strategy to increase visibility, credibility, and online sales.
Growth of their customer database and a stronger social media presence.

The Solution

As Digital Marketing Manager, I led the strategic and creative transformation of the brand, ensuring consistency, impact, and long-term value across every touchpoint.

Digital Strategy: I crafted a comprehensive marketing, communication, and content plan focused on growth, retention, and brand awareness.
Rebranding: I directed the creation of a new visual identity, developed a full brandbook, and aligned all brand assets with the updated graphic line.
Website & E-commerce: I led the development of the new corporate website—from proposal and brief to structure and execution—designed for seamless user experience and conversion optimization.
Social Media Strategy: I launched a fresh content strategy that boosted engagement, reach, and positioned Frutas Andrés as an expert, approachable, and authentic voice in its industry.
Database Growth: We implemented lead magnets and targeted email marketing campaigns to grow and nurture a qualified community.

The result: a modernized brand ready to lead in the digital landscape, with a strong, cohesive online presence that resonates with both existing customers and new audiences.