Uno a la vez
A boutique hair salon with soul, reimagined for the digital world.
The Challenge
Uno a la vez is more than just a hair salon – it’s a personal, intimate experience curated by a Neapolitan hairdresser with over 20 years of experience. The salon was born during the pandemic, when restrictions allowed only one customer at a time – an apparent limitation that quickly became its signature strength.
While the concept was beautifully human and unique, the brand’s visual identity and digital presence lacked coherence and clarity. The challenge was to translate the soul of the space into a brand system that felt as personal, warm, and refined as the salon itself.
The client needed:
-
A consistent and elevated brand identity that reflects the personality of the space.
-
A cohesive visual language across all social media platforms.
-
A fresh and relevant content strategy that aligned with the salon’s voice and aesthetics.
-
Creative concepts for brand awareness campaigns.
-
A reliable partner to manage the account’s day-to-day and keep things running smoothly and on time.
The Solution
As Digital Marketing Consultant, I led the brand refresh and built a thoughtful digital presence that mirrors the elegance, intimacy, and authenticity of Uno a la vez.
-
Brand Management: I proposed and developed a refined visual identity, including a complete brandbook and graphic declinations across touchpoints.
-
Editorial Calendar: I created a tailored content strategy for social media, aligned with the brand’s tone of voice and minimalist aesthetic.
-
Social Media Management : I took full charge of the day-to-day management of the account-planning, publishing, engaging with the community, and monitoring performance-to ensure a consistent and elevated brand presence.
-
Brand Activation Campaigns: I developed campaign ideas designed to grow awareness while staying true to the salon’s intimate, one-on-one philosophy.
The result: a brand identity and digital presence that finally reflect the unique essence of Uno a la vez-a small space with a big heart.
