Groupalia
Groupalia has been one of the leading Spanish companies in online sales of leisure plans: travel, services, and other products. This company was founded in Barcelona in 2010, but in a short time, it has become one of the largest portals based on this business model, covering all of Spain and Italy.
The challenge.
Groupalia, already a dominant force in Spain and Italy, wanted to solidify its position as a leading online platform for leisure deals. The challenge was clear: how could we increase brand strength in both markets and expand our reach even further? The goal was to enhance Groupalia’s digital presence through targeted advertising strategies across various online channels, making it the go-to platform for local and national offers. We had to increase visibility, drive traffic, and strengthen the relationship with customers, all while making sure the brand’s essence and ease of use remained at the forefront.
The solution.
As part of the team, I took the reins to amplify the brand’s presence and visibility in both Spain and Italy. By leveraging a variety of digital marketing channels, we were able to create impactful campaigns that resonated with users, driving an impressive 4 million daily visits to the platform. Our strategy integrated a mix of display advertising, social media campaigns, and SEO optimization, ensuring we reached the right audience at the right time.
An important component of this success was the Groupalia app, which we integrated into our marketing strategy. With its geolocation features, users could easily access offers in their local area, eliminating the need to print coupons. This technological innovation became a valuable tool to further engage customers and provide them with seamless, on-the-go access to Groupalia’s unbeatable deals. Through digital ads, the app, and strong brand messaging, we increased Groupalia’s reach and engagement, strengthening its position as the leading destination for leisure deals in Spain and Italy.